Leading Italian designer furniture label, Molteni&C Dada had a memorable double showing at Milan Design Week for during Salone del Mobile in two huge yet aesthetically-winning exhibition spaces – Milano for Molteni&C and Eurocucina for Dada - curated by Art Director and Belgian architect, Vincent Van Duysen.
Articulated stands that summarize Vincent Van Duysen’s design approach, focusing on high-impact settings, infused with a sense of well-being were made possible with the careful use of materials to create harmonious settings thereby bringing out the best and most exquisite feel of brand’s modern contemporary furniture. Most of the decorative elements have been created ad hoc, using innovative materials to distinguish the designer’s wish to set a new showcase standard in order to enhance the luxury furnishings and the kitchens.
Two types of flooring were seen – one made of dark wood, the other light, more technical – alternate to define the individual settings. Walls clad in marble, silk georgette and lava stone next to two large fireplaces were present. Wood panelling alternates with walls, in three shades of grey, treated with an innovative technique, to achieve a “travertino romano” effect surrounded the setting areas.
Slatted ceilings and floor-to-ceiling stained glass windows, designed to let daylight in from outside gave space a villa-esque feel in a tropical surrounding. Lastly, large arboreal compositions and ponds, where aquatic plants find their natural habitat offered visitors a sense of greenery, nature, and comfort.
Fiera Milano – Rho
Molteni&C | Hall 20 | Booth A01 B04 C02
Dada | Hall 11 | Booth B15 C16